Privacy policy
Last updated: June 26, 2026
Your Privacy Matters
At Vaalberg, trust is at the heart of everything we do. We are committed to protecting your privacy and handling your personal information with transparency, integrity and care.
This Privacy Policy explains how Vaalberg AB collects, uses, stores and protects your personal data when you visit our website, create an account, place an order or otherwise interact with us.
This Privacy Policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), applicable Swedish data protection legislation and other relevant European privacy laws.
1. Who We Are
Data Controller
Vaalberg AB
Company Registration Number: 559585-4307
Registered in Sweden
Email: privacy@vaalberg.com
Throughout this Privacy Policy, “Vaalberg”, “we”, “our” or “us” refers to Vaalberg AB.
2. Scope of this Privacy Policy
This Privacy Policy applies whenever you:
- visit www.vaalberg.com;
- purchase products through our website;
- create a customer account;
- subscribe to our newsletter;
- contact our customer service;
- participate in promotions or surveys;
- communicate with us through social media or email.
3. What Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data.
Identity Information
• Name
• Billing address
• Shipping address
• Country
• Language preference
Contact Information
• Email address
• Telephone number
Order Information
• Products purchased
• Order history
• Order value
• Delivery preferences
• Payment status
Please note that Vaalberg never stores complete payment card details. Payments are securely processed by our payment service providers.
Account Information
If you create a customer account, we may store:
• Login details
• Saved addresses
• Wishlist items
• Order history
Technical Information
When visiting our website, we may automatically collect:
• IP address
• Browser type
• Device information
• Operating system
• Website usage data
• Pages visited
• Time spent on our website
• Referral source
Marketing Information
Where you have provided consent, we may collect information regarding:
• Newsletter subscriptions
• Marketing preferences
• Interaction with marketing emails
• Website behaviour used for personalised recommendations
4. How We Use Your Personal Data
We only process personal data where we have a lawful basis under the GDPR.
To Process Your Orders
We use your information to:
• process payments;
• manufacture made-to-order jewellery;
• prepare shipments;
• arrange delivery;
• provide order updates;
• administer returns and warranties.
Legal basis: Performance of a contract.
Customer Service
We process personal information to:
• answer enquiries;
• provide product support;
• manage warranty claims;
• resolve complaints.
Legal basis: Performance of a contract and legitimate interests.
Marketing
Where you have given your consent, we may send newsletters containing:
• new collections;
• product launches;
• exclusive offers;
• inspiration;
• educational content.
You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email.
Legal basis: Consent.
Improving Our Website
We analyse website usage to improve:
• website performance;
• navigation;
• customer experience;
• product presentation;
• security.
Legal basis: Legitimate interests.
Legal Obligations
We may process personal data where required to:
• comply with accounting regulations;
• comply with tax legislation;
• prevent fraud;
• respond to lawful requests from authorities.
Legal basis: Legal obligation.
5. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us to:
• remember your preferences;
• maintain shopping cart functionality;
• improve website performance;
• analyse website traffic;
• measure advertising performance;
• personalise content.
Where required by law, we will obtain your consent before placing non-essential cookies on your device.
You may change your cookie preferences at any time through our Cookie Settings.
For further information, please refer to our Cookie Policy.
6. Marketing Communications
If you subscribe to our newsletter, we may contact you regarding:
• product launches;
• exclusive collections;
• educational content;
• promotional campaigns;
• abandoned shopping carts;
• personalised recommendations.
You may withdraw your consent at any time.
Opting out of marketing communications does not affect transactional emails relating to your orders.
7. Trusted Service Providers
To provide a seamless and secure shopping experience, Vaalberg works with carefully selected third-party service providers who support the operation of our business.
These providers only process personal data where necessary to perform services on our behalf or to fulfil their own legal obligations. We require all partners to implement appropriate security measures and to process personal data in accordance with applicable data protection legislation.
Our trusted service providers may include:
Shopify
Our ecommerce platform, used to operate our online store, manage customer accounts and process orders.
Shopify Payments
Our secure payment processor for handling card payments and other supported payment methods.
Klarna
Where selected by the customer, Klarna processes payments and may perform its own credit and identity assessments in accordance with its privacy practices.
Zendesk
Our customer service platform, used to manage enquiries, provide after-sales support and communicate with customers.
Klaviyo
Our email marketing platform, used to send newsletters, personalised product recommendations, order-related communications, abandoned cart reminders and other marketing communications where you have provided your consent.
Klaviyo may also process information relating to your interactions with our website and emails in order to help us provide a more relevant and personalised customer experience.
Logistics Partners
Including UPS and other trusted delivery providers responsible for transporting and delivering your purchases.
Analytics & Website Performance
We may use analytics and website performance providers to better understand how visitors interact with our website, improve functionality, measure performance and optimise the customer experience.
Security & Technical Providers
We work with trusted technology partners that help maintain the security, availability and performance of our website and systems.
Each provider processes personal data only where necessary and in accordance with applicable privacy and data protection laws.
8. International Data Transfers
Some of our trusted service providers may process personal data outside the European Economic Area (EEA), including in countries that may not provide the same level of data protection as the EEA.
Whenever personal data is transferred internationally, Vaalberg ensures that appropriate safeguards are implemented in accordance with the GDPR. These safeguards may include:
European Commission Adequacy Decisions;
Standard Contractual Clauses (SCCs) approved by the European Commission;
other legally recognized transfer mechanisms where applicable.
We only work with trusted service providers that are committed to protecting personal data in accordance with applicable data protection laws.
9. Data Retention
We retain personal data only for as long as necessary.
Retention periods may vary depending on the purpose of processing and applicable legal requirements.
For example:
Order information may be retained to comply with accounting and tax legislation.
Customer correspondence may be retained to manage warranty claims or legal obligations.
Marketing information is retained until consent is withdrawn.
When information is no longer required, it is securely deleted or anonymised.
10. Your Rights
Under the GDPR, you have the right to:
- access your personal data;
- request correction of inaccurate information;
- request deletion of your data (“Right to be Forgotten”);
- restrict processing;
- object to processing based on legitimate interests;
- withdraw consent at any time;
- receive your personal data in a portable format where applicable;
- lodge a complaint with your local supervisory authority.
If you wish to exercise any of these rights, please contact us using the details below.
11. Security
Protecting your personal information is extremely important to us.
Vaalberg uses appropriate technical and organisational measures designed to safeguard personal data against:
• unauthorised access;
• accidental loss;
• misuse;
• alteration;
• disclosure.
All payment transactions are processed using secure encrypted connections.
While no online service can guarantee absolute security, we continually review and improve our security practices to help protect your information.
12. Children’s Privacy
Our website and products are intended for individuals aged 18 years or older.
We do not knowingly collect personal data from children.
If we become aware that personal information has been collected from a child without appropriate consent, we will delete it promptly.
13. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
We encourage you to read the privacy policies of any website you visit.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, our services or our business practices.
The latest version will always be available on our website together with the date of the most recent update.
Where required by law, we will notify customers of significant changes.
15. Contact Us
If you have any questions regarding this Privacy Policy or the way we process your personal data, please contact us.
Vaalberg AB
Email: privacy@vaalberg.com
We will respond to privacy-related enquiries as soon as reasonably possible and in accordance with applicable data protection legislation.
Thank you for placing your trust in Vaalberg.
We are committed to protecting your privacy with the same care, precision and attention to detail that we devote to every diamond and every piece of jewellery we deliver.
